Private labeling has turned out to be an effective business strategy for both SMEs and established manufacturers. An increased number of products are entering the market through this very effective business collaboration. New entrants into the UAE market have realized that the old way of introducing a completely new product is no longer workable. Consumers are becoming increasingly reserved and are less likely to try a new product. But established brands know that some new products are revolutionary. So, they use their market dominance to bring these new products to consumers. If you want to see how this works, you should attend the Private Label & Licensing Middle East Expo happening from 29th to 31st October. Here are some things you should know about this Expo.
Unique for the Middle East and North African Region
This means that anyone who wants to penetrate the Middle East market using private labels should attend this Expo. What's more, the Expo has attracted several high profiles pre-qualified buyers in the market. This, in turn, attracts several manufacturers eager to showcase their products. If you have a product, you will definitely find an interested company willing to label and brand it for you.
Golden Opportunity to Enter UAE Market
UAE is full of individuals with high purchasing power. However, recent studies suggest that consumers are increasingly becoming price-conscious. This has resulted in more people switching to private labels. That coupled with the fact that private label is growing faster than branded products make this Expo very useful to potential business owners. So, if you happen to attract the interest of one of the investors, your product is most likely going to sell.
The Expo Will Feature Several Products
The products to be showcased in the Private Label Expo will vary. There will be fast-moving consumer goods like food on show, cosmetics, among others. In attendance will be several sports and lifestyle brands ready to let you use their high-profile trademarks to these products. Pre-qualified buyers will include several major hotel and airline brands like The Emirates Airline and Fairmont Hotel. These investors offer the market entrants a chance to increase their sales volumes.
Travel Arrangements Can Be Made for You
This is an event that no one should miss, especially for minor reasons such as not being able to travel. Private Label and Licensing Expo has partnered with Traverse to ensure interested people are able to attend. Booking is simple, go to the Prime Middle East Expo official website, and you'll find instructions on how to book. The biggest perk of doing this is that you will be working with one of the Expo's partner, thus turning into a success.
